Supported by the strength of its product brands, CBP Group produces a diverse range of consumer branded products including noodles, dairy, snack foods, food seasonings, nutrition and special foods, and beverages.
The Noodles Division is one of the world’s largest instant noodles manufacturers, and the market leader in Indonesia, Saudi Arabia, Egypt, Nigeria, United Arab Emirates and Turkey. Operating 31 factories across Indonesia, Malaysia, Africa, the Middle East and Southeastern Europe, the Division has a total annual production capacity of 34 billion packs. The instant noodles products are world-renowned for their excellent quality and great taste, and are produced in various brands and formats that serve different market segments. Indomie, the flagship brand, is globally recognized. According to Kantar Brand Footprint 2021 publication, Indomie was one of the “Top Three Most Chosen Food Brands in the World” for the sixth consecutive year, while remaining the “Most Chosen Brand in Indonesia”. In Indonesia, the other brands are Supermi, Sarimi and Sakura for bag noodles, Pop Mie for cup noodles (#1 brand), Sarimi Gelas for mug noodles (#2 brand) and Mie Telur Cap 3 Ayam for egg noodles. In overseas markets, Supermi and Sarimi are also available to complement Indomie in different market segments, while Pop Mie and Indomie Cup are market leaders for cup noodles in several countries.
The Dairy Division is operated by PT Indolakto, an ICBP subsidiary and one of Indonesia’s leading producers of ultra-high temperature (UHT) milk, sterilized bottled milk, sweetened condensed creamer (SCC), evaporated milk, pasteurized liquid milk, UHT multi-cereal milk, milk-flavored drinks, powdered milk, ice cream and butter. The Division is recognized for its distinguished brands and quality products. The milk products are marketed under household brands like Indomilk (with more than 50 years of market presence in Indonesia), Cap Enaak, Kremer, Tiga Sapi, Indomilk Kids, Indomilk Good Milk, Indomilk Good To Go and Milkuat. The ice cream and butter products are sold under the Indofood Ice Cream and Orchid Butter brands, respectively.
The Snack Foods Division is managed by PT Indofood Fortuna Makmur (IFM), a subsidiary of ICBP. The Division produces a wide range of western-style and contemporized traditional snacks made from potato, cassava, corn and soybean, as well as extruded snacks. These snacks are marketed under the brands of Chitato, Chitato Lite, Qtela, Chiki, Maxicorn and Jetz. Two of the flagship brands are Chitato and Qtela. Chitato is the #1 potato chips brand in Indonesia, with a presence of more than three decades and a large and loyal consumer base. Qtela is the #1 traditional snacks brand with a strong track record of more than 10 years.
The Food Seasonings Division is one of Indonesia’s leading culinary products manufacturers. It produces a broad range of culinary products, including recipe mixes, soy sauce, chili sauce, tomato sauce and stock soup under the Indofood and Indofood Racik brands. The Division also produces cordial syrups under the Indofood Freiss brand.
The Nutrition & Special Foods Division is one of the leading players in Indonesia’s baby food industry. It produces a wide range of nutritionally balanced specialty foods that adhere to the highest international food safety standards at different price points. Its products include baby cereals; baby snacks including rice puffs, crunchies, biscuits, puddings, noodle soup and pasta for infants and toddlers; cereal snacks for children; cereal powdered drinks for the entire family; and milk products for expectant and lactating mothers. These are marketed under the Promina, SUN, Govit, GoWell and SUN Ibu brands to target consumers across different market segments.
The Beverages Division is run by PT Anugerah Indofood Barokah Makmur (AIBM), a subsidiary of ICBP. It produces a range of beverage products, including ready-to-drink (RTD) tea, packaged water and fruitflavored drinks, which are marketed under the Ichi Ocha, Club and Fruitamin brands.
Finally, the Packaging Division produces flexible and corrugated packaging for Group operations as well as third-party clients. While the Division plays a supporting role as part of Indofood’s Total Food Solutions concept, its work is nevertheless critical to the entire chain of operations.